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Hi, I'm Ana

I’m a product designer with 14 years experience, based in Dublin, Ireland. I've worked at Etsy, Visma and Accenture.

Recent work

Etsy chat support

Etsy bank verification

InSchool timetabling

Bank of Ireland mobile onboarding

Blog

Jon Kolko: We're making interaction design really hard

"When we find ourselves confronted with an impossible problem, and we begin to draw a solution that feels only sufficient, we should stop and reflect. It’s likely that we’re the ones who made the problem impossible in the first place."

How to stop your personas from gathering dust

Making personas is fun! Checking back in every three months to make sure they’re still relevant? Not so much.